MBAX-6330 (3) Market Intelligence

Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions. Requisites: Requires prereq course of MBAC 6090 (min grade D-). Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA), Professional MBA Prog (PMBA), Supply Chain Mgmt (SCMN) or Busn Analytics (BUAN) majors only.