BADM-3880 (3) Special Topics

Introduces students to the many facets of the marketing of sport and marketing through sport. Theoretical and practical applications of marketing sport are examined. The course will provide students with an understanding of current marketing concepts, and best business practices, related to sports enterprises and a foundation for pursuit of further study and work in sports and event marketing. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).