Examines marketing management and consumer behavior issues from the vantage of economics and organizational theory. One segment of the course focuses on theoretical and empirical analysis of the means by which utility-maximizing consumers learn about consumption environment and respond to firms' marketing decisions. Another segment examines research on firms' competitive strategy and marketing mix decisions and explores how organizational sociological factors influence these decisions.
Examines foundations of information systems research, including classic readings in information systems and its reference disciplines, different research approaches, processes of research, and classic and contemporary readings in major topics in information systems. Requisites: Restricted to graduate students only.
Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues. Requisites: Restricted to graduate students only.
Examines in depth a selection of topics in technical areas of information systems. Includes theoretical perspectives for technical topics, critical perspectives on past and current research, appropriate methods for examining technical topics, and development of students' ability to identify and develop research topics in technical areas. Requisites: Restricted to graduate students only.
Examines judgment and decision making research pertinent to understanding how consumers and marketing managers make decisions. Uses economic models as a normative backdrop for examining research on decision heuristics, judgment and choice anomalies, and contingent decision behavior. Examines processes of causal judgment and inference and the influenceof a variety of contextual factors (including time) on judgment and decision.
Covers both basic and advanced topics. Develops skill in designing, evaluating, and understanding both quantitative and qualitative research methods. Includes the development of research proposals, making and justifying methodological choices, writing research reports, and understanding how to publish in information systems. Requisites: Restricted to graduate students only.
Inquires into substantive and methodological issues concerning postmodern consumer research. Attains depth in a few areas while also providing a framework in which to situate other substreams of research. Uses ethnography, semiotics, literary analysis, and other interpretive methods to examine topics such as brand and store loyalty, atmospheric and shopping dynamics, creation of brand meanings, and other marketplace behaviors.
Examines advanced topics in information systems research, focusing on the electronic era and ebusiness. Examines foundations of ebusiness, including basic technical, organizational, and behavioral foundations. Covers leading edge research from both topical and methodological perspectives. Focuses on methods appropriate for studying ebusiness and examines future research directions. Requisites: Restricted to graduate students only.
Presents state-of-the-art empirical modeling techniques (both reduced-form and structural) used by marketing scientists, as well as discuss the key findings generated from major empirical studies. Acquaint the class participants with the systematic process of conducting rigorous empirical marketing research, enable them to read and critically review empirical papers in leading marketing journals and, ultimately, start doing independent empirical research. Department enforced prereq., a graduate course in regression.
Designed to assist the doctoral student in integrating courses and fields of study in order to be able to apply knowledge and skills to problems in accounting. Special attention given to the development of thesis topics.
Assists doctoral students in integrating courses and fields of study in order to apply their knowledge and skills to problems in finance. Gives special attention to development of thesis topics. Continuous enrollment required of all finance doctoral students while doing course work.
Assists doctoral students in integrating courses and fields of study in order to be able to apply knowledge and skills to problems in marketing. Gives special attention to development of thesis topics.
Introduction to research design and commonly used methods in management and organizational research. Covers the fundamental building blocks of research, provides the basics of a number of analytical techniques, and presents considerations important in analyzing multivariate data in organizational research. Requisites: Restricted to Business (BUSN) graduate students only.
Provides opportunity for investigation of new frontiers in accounting through an experimental seminar. May be repeated up to 6 total credit hours. Department enforced prerequisite will vary.
Studies marketing literature on a topic or topics selected by instructor. Examples include marketing history, international marketing management, marketing environment, marketing of high technology products, and marketing models.
