Covers the issues and challenges of running a firm in a competitive environment. It integrates and builds upon coursework in other functional areas. Discusses principles, frameworks, and techniques that helps understand how to analyze the competitive environment; firm sources of competitive advantage; competitive dynamics; and, specific types of strategies to promote firm performance. Focuses on specific company examples. Formerly MGMT 4000. Prerequisites: Requires prerequisite courses of BCOR 2300, BCOR 2500, and MGMT 3030 (all minimum grade D-). Restricted to students with 102-180 units completed.
