Explores how persuasion influences decision making. Focuses on different definitions and models of persuasion, ethical perspectives on persuasion, qualitative and quantitative research on persuasion, and the tools of motivation, as well as how to create effective and ethical persuasive messages. Prereqs., COMM 1210 and 1600. Prerequisites: Restricted to students with 57-180 credits (Junior or Senior) Communication (COMM) majors only.
