Covers the issues and challenges of running a firm in a competitive environment. It integrates and builds upon coursework in other functional areas. Discusses principles, frameworks, and techniques that helps understand how to analyze the competitive environment; firm sources of competitive advantage; competitive dynamics; and, specific types of strategies to promote firm performance. Focuses on specific company examples. Prereqs., BCOR 2300, 2500, MGMT 3030. Restricted to students with 102-180 units completed. Formerly MGMT 4000. Prerequisites: Restricted to students with 102-180 units completed.