Explores creative and strategic thinking plus the nature and functions of promotions, event-marketing, public relations, and advertising and their growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society. Restricted to School of Journalism and Mass Communication (JOUR) or Marketing (MKTG) majors only. Prerequisites: Restricted to School of Journalism and Mass Communication (JOUR) or Marketing (MKTG) majors only.