An introduction to the role of media in contemporary society, focusing on the cultural, political, economic, and historical context within which print and media technologies developed and how audiences interact with and influence the use of media. Restricted to Journalism & Mass Communication (JOUR) or Arts and Sciences Open Option majors (XXAS) majors only. Prerequisites: Restricted to Journalism and Mass Communication (JOUR) or Arts and Sciences Open Option majors (XXAS) majors only.