Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Prereqs., MKTG 3250, 3350, two additional 4000-level MKTG courses from either MKTG 4250, 4300 or 4550 with the third serving as a co-requisite, and 102 hours completed. Restricted to graduating MKTG majors. Formerly BCOR 4004. Prerequisites: Requires pre-requisite courses of MKTG 3250 and 3350. Restricted to MKTG Majors with 102 to 180 units completed.