Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Prereqs., MKTG 3250 and 3350. Prerequisites: Requires prerequisite courses of MKTG 3250 and 3350. Restricted to Leeds School of Business (BUSN) majors with 52 minimum units required.