Addresses the marketing challenges that face the entrepreneur or start up firm with a limited budget. From initially positioning the company and its products to marketing that position to key shareholders for a new venture, to establishing channels of distribution and reaching the consumer, take a specialized look at the development and implementation of a marketing plan. Prerequisites: Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA) or Professional MBA Program (PMBA) majors only.