Uses interactive, competitive, computer-based simulation designed to illustrate the process of implementing a strategy in a changing, technology-driven environment. The simulation uses advanced computer algorithms to create a market-driven business environment where customer preferences change, market segments shift, competitors emerge, technologies advance, and company fortunes rise and fall--depending on the decisions the student teams make. Prereqs., MBAC 6000, 6010, 6020, 6030,6040, and 6080. Prerequisites: Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA) or Professional MBA Program (PMBA) majors only.