Requires non-business students to engage in a rigorous, thoughtful and challenging process essential to planning a new venture. Using their own concept, students will develop a strategy to start and grow a venture. Communicating the plan is an essential element of this course and students will learn when and how to write a plan and make effective presentations. Restricted to non-Business majors with 60-180 units completed. Prerequisites: Restricted to non-Business majors with 60-180 units completed.