Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with 52 minimum units required.
Focuses on the financial concepts, issues, methods, and industry practices relevant to entrepreneurial decision makers. Addresses a variety of topics including financial valuation, various sources of funds, structures and legal issues in arranging financing, the private and public venture capital markets, and preparation for, and execution of, an initial public securities offering. Provides an understanding of the segments of the capital markets specializing in start-ups and growth financing. Requisites: Requires a prerequisite course of BCOR 2200 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Emphasizes the value of assurance services, including the market for financial-statement audits, and the audit decision process, from obtaining a client through planning and testing, to issuance of the audit report. Focuses on making judgments and decisions under conditions of uncertainty and continually evaluating the substance of business transactions over their form. Same as ACCT 5620. Requisites: Requires a prerequsite course of ACCT 3230 (minimum grade D-). Restricted to Accounting (ACCT) majors 52-180 units completed.
Focuses on the management of a firm's relationships with other businesses. Addresses business-to-business marketing strategies, relationships with channel members, and strategic alliances/partnerships. Topics include relationship structures, power, conflict, negotiation, industry analysis, selection of business partners, and managing for long-term stability. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-).
Reporting, planning and control of government and nonprofit organizations. Includes program budgets, responsibility accounting, and fund accounting. Same as ACCT 5800. Requisites: Requires prerequiste course of ACCT 3220 or ACCT 3225 (minimum grade D-). Restricted to Accounting (ACCT) or Finance (FNCE) majors with 52-180 units completed.
Social responsibilities of the business executive, business ethics, business-government relations, and business in literature. Department enforced restriction: open to seniors who have completed at least 30 semester hours of business courses with not less than a 3.30 GPA and have instructor consent. . Requisites: Requires prerequisite course of BCOR 2400 (minimum grade D-).
As the capstone course for the Real Estate Certificate program, students complete approximately 150 internship hours with a real estate company over the semester (approximately 10 hours per week). The class will meet biweekly and focus on career options and opportunities in real estate. Contact the Real Estate Center for internship and registration information.
Offered irregularly to provide opportunity for investigation of new frontiers in accounting. Same as ACCT 5820. Requisites: Requires a prerequsite course of ACCT 3220 (minimum grade D-). Restricted to Accounting (ACCT) majors 52-180 units completed.
Variable topics in business drawing from a variety of business disciplines. Requisites: Restricted to Business (BUSN) majors with 52-180 units completed.
Offered irregularly to provide opportunity for investigation into new frontiers in finance. May be repeated up to 6 total credit hours. Requisites: Restricted to Business (BUSN) majors with 52-180 units completed.
Broadly looks at real estate development including: 1) what is real estate development, its nature and process; 2) the nature and role of the real estate developer; 3) the many aspects and components of real estate development; 4) the basic feasibility and analysis of a real estate development project. The course delivery utilizes a combination of lecture and discussion, guest speakers, project site tours and real estate case analysis and small group presentations. Requisites: Restricted to Business (BUSN) majors with 52-180 units completed.
As a critical stakeholder group, consumers have substantial power to shape business behavior. Students will develop an understanding of the roles business can play in society, and the options and limitations that consumers have to influence business by exerting their purchasing power. This class is exclusively for non-business majors and will not count toward the business major or business minor. Requisites: Open to Non Business and Non Sponsored Students.
Offered irregularly to provide opportunity for investigation of new frontiers in Accounting. Same as ACCT 5825. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Offered irregularly to provide opportunity for investigation of new frontiers in Business Administration. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Offered irregularly to provide opportunity for investigation of new frontiers in Business Law. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Offered irregularly to provide opportunity for investigation of new frontiers in Social Responsibility. Requisites: Requires prerequsite course of BCOR 3010 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Offered irregularly to provide opportunity for investigation of new frontiers in Entrepreneurship and Small Business Management. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Offered irregularly to provide opportunity for investigation of new frontiers in Finance. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Offered irregularly to provide opportunity for investigation of new frontiers in International Business Entrepreneurship. Requisites: Restricted to students with 57-86 credits (Junior).
Offered irregularly to provide opportunity for investigation of new frontiers in Management. Requisites: Restricted to Business (BUSN) majors with 52-180 units completed.
Offered irregularly to provide opportunity for investigation of new frontiers in Marketing. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior).
