Focuses on topics of marketing management and management of the firm, including the means by which firms use the "four P" decision variables of price, place, promotion, and product to create value for consumers and the marketplace. In addition, students learn the skills needed to effectively lead and manage individuals and teams, leading to a more effective and efficient workplace. Department enforced prereq., any calculus or statistics course. Requisites: Restricted to students with Business Minor (BUSM-MIN) plan and 12 units completed.
Focuses on the development and interpretation of companies' external financial reports. Emphasizes the concepts and skills needed to make sound financial decisions. Topics include financial statement development, statement analysis, working capital management, time value of money, sources of financial capital, cost and value of bonds and stocks, and capital budgeting or project analysis. Department enforced prereq., any calculus or statistics course. Requisites: Restricted to students with Business Minor (BUSM-MIN) plan and 12 units completed.
Examines the organizational structures that support innovation and organizational change. Creativity and innovation are becoming critical competitive advantages, yet over forty percent of the new products that are launched each year fail in the marketplace. This course focuses on the role of effective teamwork in organizations and the tools needed during new product development to improve success. Requisites: Requires prerequisite courses of BUSM 2001 and 2002 (minimum grade D-). Restricted to students with Business Minor (BUSM-MIN) plan.
Focuses on the use of quantitative tools to interpret and solve important problems in business and finance. Makes extensive use of spreadsheet modeling, analysis, and minicases to present material. Targeted at students with an interest in quantitative methods and modeling. Requisites: Requires prerequisite courses of BUSM 2001 and 2002 (minimum grade D-). Restricted to students with Business Minor (BUSM-MIN) plan.
Introduces students to the multiple facets of entrepreneurship including the entrepreneurial process and way of thinking. Venture creation involves many key areas including ideation to opportunity recognition to opportunity evaluation to venture planning to exit. This course will focus on the ideation and opportunity recognition and evaluation areas of venture creation, utilizing tactics such as rapid prototyping and design thinking. Requisites: Requires prerequisite courses of BUSM 2001 and 2002 (minimum grade D-). Restricted to students with Business Minor (BUSM-MIN) plan.
Using a business plan development model, this capstone course integrates the accounting, finance, management and marketing principles learned previously and incorporates social reasonability and values driven leadership. Objectives focus on the development of professional skills, e.g., time management, career management, team building, through a combination of classroom and experiential learning. Requisites: Requires prerequisite course of BUSM 3001 or 3002 or 3003 (minimum grade D-). Restricted to Business Minor (BUSM-Min) majors only.
