Courses

Study of marketing literature in channels of distribution. Includes topics of channel structure, channel power, channel conflict and leadership, physical distribution systems, and regulation.

Covers the basic models and solution techniques for stochastic dynamic programs with finite or infinite number of stages. Application domains include, among other, revenue management and pricing, manufacturing, supply chains, service systems, and economics. Approximate solution techniques for problems involving large state/decision spaces and/or complex dynamics over time will also be discussed. Recommended prereq., an introductory course in Optimization and Probability. Restricted to Ph.D students Prerequisites: Restricted to Graduate Students only.

Provides an overview of the literature, including classic articles and books, in business strategy andpolicy (strategic management). Brings the student up to date on schools of thought, research issues, and practical applications in strategic management.

Study of marketing literature dealing with advertising, selling, sales promotion, and sales management. Includes topics of advertising decision models, advertising effects, sales-force performance models, and promotion management.

Continuation of BPOL 7500. Prereq., BPOL 7500. Prerequisites: Restricted to Business Administration graduate students only.

Closely examines areas of specific interest to academic research in finance. Subjects vary and may include game theory, stochastic processes in finance, continuous-time modeling, derivative security pricing, the microstructure of securities markets and financial institutions, innovation, and engineering.

Provides doctoral students with an understanding of strategic management and entrepreneurship theory, as applied to international business and technology management literatures. Additionally, students are exposed to research methods in the strategy and entrepreneurship arenas. Prereqs., BPOL 7500 and 7530.

Study of marketing literature dealing with services. Includes such topics as service management, theoretical issues in the study of services, and strategies in travel, tourism, recreation, and financial services industries.

Follows the evolution of game-theoreticl analytical research and application of analytical methods to topics including: accounting-based valuation, discretionary disclosure, stewardship role of accounting, insider trading and imperfect capital market models, signaling through accounting choice, deferred tax accounting, audit sampling, auditor rotation, and low balling. Describes implications of analytical results for primarily economics-based empirical research designs. Open only to doctoral students.

Provides finance doctoral students with an orientation to the finance field; introduces contemporary research perspectives and priorities. Students discuss papers that illustrate academic researchers' use of various disciplinary theoretical and empirical tools to address finance problems.

Provides marketing doctoral students with an orientation to the marketing field and introduces contemporary research perspectives and priorities. Students discuss papers that illustrate academic researchers' use of various disciplinary perspectives to address marketing problems and the range of theoretical and empirical methods used.

Provides systems doctoral students with an orientation to current research and the academic discipline in operations and information systems. Familiarizes students with key schools of thought in the field, provides background on reference disciplines, examines significant research streams, and helps students begin developing their own area of interest. Formerly SYST 7800.

Provides an orientation to doctoral level study for all students in management. Through critical analysis of articles and student and faculty presentations, students learn about reading and writing research articles and gain an overview of the management discipline. Prerequisites: Restricted to Graduate Students only.

Examines marketing management and consumer behavior issues from the vantage of economics and organizational theory. One segment of the course focuses on theoretical and empirical analysis of the means by which utility-maximizing consumers learn about consumption environment and respond to firms' marketing decisions. Another segment examines research on firms' competitive strategy and marketing mix decisions and explores how organizational sociological factors influence these decisions.

Examines foundations of information systems research, including classic readings in information systems and its reference disciplines, different research approaches, processes of research, and classic and contemporary readings in major topics in information systems. Prereq., PhD standing or instructor consent. Formerly SYST 7805.

Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues. Prerequisites: Restricted to Graduate Students only.

Examines in depth a selection of topics in technical areas of information systems. Includes theoretical perspectives for technical topics, critical perspectives on past and current research, appropriate methods for examining technical topics, and development of students' ability to identify and develop research topics in technical areas. Prereq., PhD standing or instructor consent. Formerly SYST 7810.

Examines judgment and decision making research pertinent to understanding how consumers and marketing managers make decisions. Uses economic models as a normative backdrop for examining research on decision heuristics, judgment and choice anomalies, and contingent decision behavior. Examines processes of causal judgment and inference and the influenceof a variety of contextual factors (including time) on judgment and decision.

Covers both basic and advanced topics. Develops skill in designing, evaluating, and understanding both quantitative and qualitative research methods. Includes the development of research proposals, making and justifying methodological choices, writing research reports, and understanding how to publish in information systems. Prereq., PhD standing or instructor consent. Formerly SYST 7815. Prerequisites: Restricted to Graduate Students only.

Inquires into substantive and methodological issues concerning postmodern consumer research. Attains depth in a few areas while also providing a framework in which to situate other substreams of research. Uses ethnography, semiotics, literary analysis, and other interpretive methods to examine topics such as brand and store loyalty, atmospheric and shopping dynamics, creation of brand meanings, and other marketplace behaviors.

Examines advanced topics in information systems research, focusing on the electronic era and ebusiness. Examines foundations of ebusiness, including basic technical, organizational, and behavioral foundations. Covers leading edge research from both topical and methodological perspectives. Focuses on methods appropriate for studying ebusiness and examines future research directions. Prereq., PhD standing or instructor consent. Formerly SYST 7820.

Presents state-of-the-art empirical modeling techniques (both reduced-form and structural) used by marketing scientists, as well as discuss the key findings generated from major empirical studies. Acquaint the class participants with the systematic process of conducting rigorous empirical marketing research, enable them to read and critically review empirical papers in leading marketing journals and, ultimately, start doing independent empirical research. Prereq., a graduate course in regression.

Designed to assist the doctoral student in integrating courses and fields of study in order to be able to apply knowledge and skills to problems in accounting. Special attention given to the development of thesis topics.

Assists doctoral students in integrating courses and fields of study in order to apply their knowledge and skills to problems in finance. Gives special attention to development of thesis topics. Continuous enrollment required of all finance doctoral students while doing course work.

Assists doctoral students in integrating courses and fields of study in order to be able to apply knowledge and skills to problems in marketing. Gives special attention to development of thesis topics.